Role: Economic Development Advisor
As part of the Urban Greening initiative, PFAL was engaged to provide financial and economic advice to the LA River Corp to help best maximize revenue- generation opportunities and to leverage scarce funds with real estate sales and PPP opportunities. PFAL was responsible for considering the best possible phasing of different real estate development opportunities and for considering the financial plans of different business alternatives that are available for implementation in the river catchment area. The LA River Urban Greening won the design award from the AIA California Council for Urban Design in 2015.